About

I build the products I wish existed.

I'm Kyrylo Petrov. I've spent more than fifteen years as an entrepreneur — a serial one, across several industries, with a long stretch inside software development and consultancy.

The through-line was ecommerce and retail. I ran audits and assessments on other people's projects, shaped their tech, extended their teams, and fixed the parts that broke when they tried to scale. You learn a lot about how retail actually works from that seat — including how badly all of it answers one plain question: does this actually look good on me?

Snapstyle came out of that. I built it with my team to do the thing none of that retail infrastructure does well — give a person an honest, specific read on what they're wearing, in real time, and then show them a better version styled on their own photo.

That's the whole idea. Not a store. A straight answer.

Connect on LinkedIn →
What the product stands on

Brand-agnostic

The read names a cut and a fix, never a label. Your call what to do with it.

Honest over flattering

A straight answer beats a nice one. It leads with what works, then what to change.

Inspiration, not commerce

Not a store. Tie advice to a sale and it stops being honest.