About

I build the products I wish existed.

I'm Kyrylo Petrov. Fifteen-plus years as a serial founder, a long stretch of it in software development and consultancy.

Most of that work sat in ecommerce and retail: audits, tech strategy, extended teams, scaling problems. All that infrastructure, and it still answers one question badly. Does this actually look good on me?

So my team and I built Looktok. An honest, specific read on your outfit, then a better version styled on your own photo.

Not a store. A straight answer.

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Kyrylo Petrov, founder of Looktok — Kyrylo Petrov · Founder

What the product stands on.

Brand-agnostic

Feedback names a cut and a fix, never a label. What you do with it is up to you.

Honest over flattering

A straight answer beats a nice one. It starts with what works, then what to change.

Advice first, sales never

Tie advice to a sale and the advice stops being honest. The read never depends on what's in stock.

Try it on your own photo.

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